Claim and verify your Google Business Profile, which is the free listing that feeds Maps. Pick the most specific primary category available, make sure your name, address and phone match exactly what is on your website, add real photos, and collect reviews steadily rather than in bursts. Verification alone can take a couple of weeks, so start there. TRL Solutions sets this up for businesses across Fredericton and New Brunswick.

Usually three things they have been doing longer. Their pages use the words customers actually search rather than industry terms. Other real websites link back to theirs. And their Google listing is complete and collecting fresh reviews. It compounds, which is why the gap widens over time rather than staying still. TRL Solutions can show you specifically what a competitor is doing that you are not.

It comes down to whether you will actually do it otherwise. If you can put five consistent hours a week into it, doing it in-house works. If you cannot, a half-finished effort costs more than paying someone, because the work only pays off when it is continuous. TRL Solutions works with small and mid-sized businesses across New Brunswick.

Ask three questions. What exactly will you do in the first ninety days. How will we know whether it worked. Can I speak to a client in a similar business. Vague answers to any of those tell you what you need to know. It is also fair to check whether their own website and Google listing are in good shape. TRL Solutions is a full service agency in Fredericton and answers all three directly.