SEO Newsletters

SEO Newsletter – March

Google Considers Business Hours as a Local Pack Ranking Signal  Recently, SterlingSky revealed that Google uses business hours of operation like “whether a business is currently open” as a ranking signal for local pack rankings. When this was brought forward on X, Google search liaison Danny Sullivan confirmed that “openness” is indeed a ranking signal.  […]

TRL Blog

The Importance of Consistent Social Media Engagement for Businesses

Social media has become an important tool for businesses of all sizes and industries. With billions of users worldwide, platforms like Facebook, Instagram, Twitter, and LinkedIn offer great opportunities for businesses to connect with their target audience, build brand awareness, and drive sales. However, merely having a social media presence is not enough. Consistent engagement is key to unlocking the full potential of social media marketing.     Read on to explore why regular social media interaction is so important for your business.  Why Consistency Matters?  Think of your favourite TV show. You love tuning in each week to see what happens next, right?  Social media is no exception—your followers want a consistent connection with your brand.  Inconsistent posting leads to:  Lower engagement rates Lost or unfollowed accounts Missed opportunities to build relationships On the flip side, consistent engagement allows you to:  Stay top-of-mind for your audience Boost your visibility […]

TRL Blog

TRL Blog March 2024

A Guide to Effective Reputation Management for Your Business Reputation management is essential for maintaining a successful brand identity in the dynamic digital market. Remember, your business’s reputation is not just about how you perceive yourself—it’s about shaping the narrative you create about your company for customers, investors, and stakeholders. What is Reputation Management? Building […]

TRL Blog

TRL Blog February 2024

The Importance of a Responsive Website Design for Small Businesses in 2024 As we enter 2024, the importance of a responsive website design for small businesses cannot be overstated. Read on to discover why small businesses need to prioritize responsive design and how it can positively impact their growth. Essential Components of a Responsive Website […]

TRL Blog

TRL Blog January 2024

Utilizing Customer-Centric Ads to GrowYour Business Accuracy and personalization are essential for your business to successfully connect with your audience in today’s dynamic digital landscape. This is where targeted ads come in. By understanding your target audience and then creating relevant ad campaigns, you boost your chances of converting prospects into loyal customers. Read on […]

TRL Blog

TRL Blog October 2023

Artificial Intelligence in SEO: How AI is Transforming Search Engine Rankings Search engine optimization (SEO) remains a crucial element for achieving success online, and it’s currently experiencing a substantial enhancement from an unlikely partner: artificial intelligence (AI). Read on to understand how AI is fundamentally transforming search engine rankings.   The Evolution of SEO: From […]

TRL Blog

TRL Blog December 2022

IT’S THAT TIME OF YEAR! Social media posts are a great way to advertise holiday hours, and get much more traction than just changing hours on Facebook or Google. A post can also bring attention to your business’s promotions before or after the holidays, or just emphasise your company’s work-life balance. Who doesn’t love seeing […]

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