Dynamic Automotive ads insert viewed vehicles into targeted ads for users with shown intent to buy a new or used vehicle. When clicked on, our dynamic ads take Facebook and Instagram users to the dealer’s specific vehicle detail pages rather than defaulting to a general info or home page.
Dynamic ads place your dealership at the top of mind for potential customers, while allowing you to enter sales conversations with people who are already looking at a specific vehicle.
Vehicle inventory information (make, model, condition, age, VIN, and more) is updated daily and is based on data pulled directly from your website, so dynamic ads are always using the latest information to reflect the real inventory of your dealership!
Reporting is also included and offers a detailed breakdown of available vehicle identification numbers (VIN) and their current status (available or sold), along with up-to-date statistics on every click or unique click (click from a unique device). This information will give you and your New and Used Managers insight into the results of the campaign and relevant consumer behavior in their market!
• On average, people access Facebook up to 8 times per day and you can capitalize on this high level of online traffic!
Dynamic Automotive Ads: Call Tracking
Identify your leads, prove ROI, and get customer feedback with call tracking.
Static ads, typically used for branding or an event sale only display a single image. They also typically link to the home page of your dealer website. While this can get a shopper to your site, it doesn’t necessarily get them to look at a vehicle detail page (VDP).
Dynamic ads display your dealerships actual vehicles to shoppers and clicks go directly to the VDP on your dealership website. ROI for dynamic ads is much higher than static ads, due to their targeted nature of going to shoppers in market. You are displaying an actual vehicle they are interested in, not just a generic image.
• Users spend more time browsing a page when they click on dynamic ads that lead to a specific vehicle listing (92 seconds), compared to static ads that lead to a general page (31 seconds).
• Reach people at the bottom of the sales funnel by re-targeting them with a vehicle they browsed on your website.
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