Digital Ads: Facebook & Instagram

Harness the power of Facebook and Instagram with highly-targeted ads.

Build a strong online presence, and be where your customers are interacting and engaging daily.  

Having an active and engaging social media profile is vital to attracting potential customers and retaining existing ones, but that’s not always enough anymore. Social Media has become increasingly a “pay to play” field, forcing leading businesses to combine organic and paid efforts on Facebook and Instagram with paid ads.

Social Media is an effective and efficient medium to drive more website traffic, increase conversions, capture more leads and boost sales through targeted campaigns on Facebook and Instagram.

What's included:

  • Tracking code / pixel setup & verification
  • Ad proofing
  • Creative creation (when required)
  • Campaign audit & launch
  • Attract potential customers and retain the existing ones.
  • Build your client's target audience based on demographics, interests, location, and more.
  • Help your clients get feedback from their customers.

The benefits of social ads;

Social media advertising is very cost-effective because advertisers have a wide variety of targeting options at their disposal. We can build your target audience based on demographics, interests, location, relationship status, education, household income, and life events.

FAQs

What is a Facebook pixel?

The Facebook pixel is a piece of code that is placed on your website and lets us measure, optimize, and build audiences for your campaign. When a user visits your website and takes an action (ex. Making a purchase, submitting a form), the pixel is triggered and reports the action. This allows us to track when a customer completed an action after seeing your Facebook ad. This gives us the ability to reach this customer again by using a custom audience or create a lookalike audience based on users who have already converted.

Do you monitor comments on my Facebook ads?

We don’t monitor comments left on your ads. As a business, you will receive notifications from Facebook or Instagram every time a reaction, comment, or share is left on an ad.

Will I be able to see my campaign within my own Ads Manager?

We run all of our campaigns out of our own ads manager as it also allows us to ensure control of all aspects of the campaign. We provide campaign details, insights and reporting.

Do you provide Graphic Design services?

We can absolutely provide graphic design services if requested and required. However, we recommend that you provide us with quality or professional images of the business to ensure an authentic and engaging Facebook or Instagram campaign.

If we run a contest ad, will you aid in picking a winner?

No, we will not – however we will assist and remind you. We are able to run an ad to help promote a contest your business is running but will not pick a winner once the contest in complete. It is best if you choose the winner so that you can follow the stipulations that are in place for your contest.

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