September 2022 Newsletter PDF
GOOGLE LAUNCHES UPDATES PAGE FOR WEBSITE OWNERS
Google thought of improving this process and has created a dedicated Google Search ranking updates page. With the help of this page, you can check all the latest and previous updates easily.
8 TIPS FOR SEO-OPTIMIZING YOUR ECOMMERCE SITE BY GOOGLE DEVELOPER ADVOCATE, ALAN KENT
Tip 1: Make sure you have the technical basics in place – You need to ensure your URLs and internal links are friendly to crawlers. Check out Designing a URL structure for E-Commerce Websites on Google Search Central for advice on how to design URLs for your website.
Tip 2: Create content relevant to users at different stages in their shopping journey – To check the breadth and quality of your site, think about likely searches by shoppers at different stages in their shopping journey. Once you have a set of queries, try them out. Does your site come up wellpositioned? What about your competitors?
Tip 3: Be sure to mark up your product variant pages correctly – Product variants are when you have multiple colors or sizes of the same product. Informing Google of the relationship between the product pages can help Google better understand your site content. The URL Inspection tool can also be used to check the status of individual pages.
Tip 4: For sales events that occur regularly, use the same URL across all event occurrences – This can help Google understand and trust the purpose of such pages. To identify problems, check the URL for promotional event pages on your site. Tip 5: The “performance” of your web pages matters – Performance is important to users, as a page that takes too long to load may be abandoned by them. It is also an important Google ranking signal. It can be particularly important if you use the same supplier-provided product description as other sellers online. The PageSpeed Insights report is useful for checking the performance of the web page.
Google Business Profile now features a toggle that will allow businesses to hide their business address from customers if they wish to do so:
Why Is This Important?
This recently launched support feature is perfect for entrepreneurs operating virtual businesses that aren’t tied to a physical location. It can also prove to be quite helpful for all those home service operators who wish to avoid customers visiting.based on