While a great brand is more than just a memorable logo, your logo design constitutes one of its main components. Please think of how we instantly recognize the Nike Swoosh, a simple yet compelling logo design. As the "face" of a company, logo design is critical. Remember, your logo will appear on every piece of correspondence and advertising. A professional logo design is simple enough to be memorable but powerful enough to give your company the desired impression.
Professional logo design builds credibility and trust. People are more likely to purchase from or hire a business that appears polished and professional.
Advertising, graphic design and web design are additional components of your brand. The medium chosen and the demographic targeted for advertising builds your brand. Your brand identity influences your audience's buying decisions. The most profitable companies, small and large, have a single thing in common: They have established themselves as a leader in their particular industry by building a solid brand. Investing in a professional logo design and corporate identity is an essential component of branding, one that is highly recommended and will pay off in the long run.
Once a company has created a brand personality, staying consistent and authentic to that personality is critical. Your brand must be consistent on all your print and advertising materials, from banners to brochures and business cards to T-shirts and coffee mugs. This also includes graphics, logos and images used across all social media platforms such as Facebook, Twitter, LinkedIn, Google+ etc. Everything must be identical in every application.